“SEO” is a term that gets tossed around like a hot potato, yet it’s widely misunderstood. Unfortunately, if you don’t know how it works, you can’t effectively use it for your benefit. Here’s a brief overview of what SEO is and why it’s all the buzz in the marketing world these days.
What Does “SEO” Mean?
SEO stands for Search Engine Optimization and is an effective way to bring quality traffic to your website. It’s the practice of using techniques like keyword optimization, social metrics and link-building to give your website better visibility in search engine results. Think of it as the digital world’s new version of the Yellow Pages. If you want people to be able to find your business in the Yellow Pages, you must do the work up-front to make sure your business is listed there. The same is true for online search results. Your web page wont’ automatically show up within the first few pages of search results unless you work hard to get it there.
There are a variety of tools that can help you with your SEO campaign. The goal of these tools is to help your webpage rank within the first few pages of search engine results when customers type in relevant search queries. A few of the more popular SEO tool options include:
- Keyword Optimization: Also known as keyword research, keyword optimization is the act of using strategic keywords to drive quality traffic to your website from search engines. It’s important to only use keywords that actually relate to your products and/or services and are not misleading in any way. Keyword optimization can be used on your web page, in social media posts, and in other types of content (blog posts, press releases, etc.).
- Links: Every good SEO campaign should use internal and external links to guide traffic to the intended website. Keep in mind that the quality of the links must be good or your page will not rank well and could even be flagged by search engines.
- Social Media Metrics: When you create quality links and they’re shared frequently on Twitter, Facebook, Google, etc., your content will rank higher in search results than content that isn’t shared or tweeted by others.
A well-crafted SEO campaign should use a combination of these tools to ensure the highest possible ranking and visibility. Utilizing Search Engine Optimization takes effort, but it doesn’t require you to pay for advertisements. Since you don’t have to pay for the traffic you guide to your website through SEO, it’s referred to as “organic traffic”.
But what if you decide to pay for online advertising in order to blast your page to the top of search results in minimal time? There’s a service called Google AdWords that allows you to do just that.
Google AdWords is a paid tool you can use to bring visibility to your business. Essentially, you pay to have your product listings, advertisements and video content displayed prominently in search engine results.
Which Is Better?
While AdWords can get you results quickly, it may not deliver the long-term results you want. Your goal should ultimately be to earn a high organic ranking through SEO. Think of AdWords as a spring and SEO as a marathon. SEO will ultimately take you further and get you closer to your ranking goals in the long run.
Still not sure how to run an effective SEO campaign? Digital Fitness can help you navigate the confusing world of online marketing. Contact us with any questions you have or to claim your free 30-minutes consultation.
Contact me at firstname.lastname@example.org or 608-999-1474. I am an Entrepreneur & CEO with an MBA in Internet Marketing. I have 20+ years’ success in Marketing & Sales and 7+ of Digital Marketing Consulting. I have helped hundreds of businesspeople—from startups and small businesses to companies who have multiple locations, even internationally —successfully market their business online with Branding, Graphic Design, Website Design, SEO and Social Media. I help Business Owners and Marketing Coordinators develop a comprehensive strategy using the internet to grow their business and build their brand. I apply tactical coaching and consulting to educate them or their team on how to use the internet to meet their objectives or hire us as an extension of their business to do the work.
Check out my website at getdigitallyfit.com, where you can meet our team, view our portfolio of projects, and book a free 30-minute consultation.